A fruitful endeavor.

I’ve always admired how enthusiastically cute things are embraced in Japanese culture. In recent years, it feels like that love for all things “kawaii” has crept into American culture as well, and it brings us a lot of joy to finally be able to go full cute on a design for something as traditionally serious as a gaming computer. Coming in ten flavors, The Juicebox is our most extensive Masterworks project to date. Each of the Juicebox front panels has been illustrated in house, along with custom matching graphics card backplates and side panels. Delightful colors such as honeydew melon green and pineapple yellow are undeniably unique and have brought many gleeful smiles to our creative team over the last few months. I have no doubt that they will continue to delight their owners for years to come.

-Domenic Apice, Creative Director