Spirit of the West

The Wild West invokes such strong imagery it can be an intimidating world for a designer to tackle. When we created High Noon, we wanted to buck some clichés and give Western theming a modern, opulent twist. Mining played a huge role in early settler’s migration West, and we reflected that in the gorgeous metallic colorways for High Noon: Copperhead, Silver Bullet, Gold Rush, and Ghost Town. We started with a dramatic hand painted desertscape, and pulled the rich metallic colors into the interior with a snakeskin patterned GPU backplate and matching metal tubing for the liquid cooling system. The end result is a striking lineup of PCs ready to forge the path ahead for the modern day frontiersman.

-Domenic Apice, Creative Director